So4Bed Ltd trading as Futons First is a company committed to your privacy on-line. When using our site we use every means at our disposal to keep your details confidential and your privacy secure.

So4Bed Ltd adheres to the Data Protection Act 1998 and to all subsequent data protection guidelines and requirements. We will keep all personal details that you provide secure and will not provide these details onto a third party unless with your prior consent or as required by and to conform to law.

Only authorised employees will have access to your confidential and personal information.

So4Bed Ltd has security measures in place at its address to avoid any tampering or unauthorised use of your information.

Who we are

Futons First is a trading name of So4Bed Ltd. Our website address is

Our physical address is Unit 15 Woodbury Business Park, Exmouth Road, Woodbury, Devon. EX5 1AY.

We are a company registered in England and Wales under registration number 4863996. Our registered office is 26-28 Southernhay East, Exeter, Devon EX1 1NS. Our VAT number is 836898952.

What personal data we collect and why we collect it

To place an order or enquiry on this site you will be asked to submit your personal details as follows, your name and address, telephone number and e-mail address. This may also include personal account preferences; transactional data, such as purchase information; and technical data, such as information about cookies.

You are not obligated to provide personal details but they are required to process an order or enquiry, and without them we may not be able to proceed. We will not ask you for any sensitive personal data such as data concerning health, but if you do share sensitive information with us we will never share that information without your explicit consent.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

The contact form records your name, email and enquiry. We retain contact form submissions for customer service purposes, but we do not use the information submitted through them for marketing purposes.

Online Chat

We use Tawk to chat online directly with our customers. Tawk has a Privacy Policy which you can access here:


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


We use Google Analytics. A link can be found here:

If visitors wish to opt out of analytics tracking you can do so here:

Who we share your data with

We do share personal data with a third-party to provide delivery of goods. The information shared is Your name, Address, Email address, Landline Telephone Number, Mobile Telephone Number, Proof of delivery signature, IP address

For their privacy policies please refer to relevant website:



In terms of payment processing we use Stripe. A full guide to their Privacy Policy can be found here:

How long we retain your data

Comments, metadata, contact form entries, analytics records, and customer purchase records are retained indefinitely. This is so we can recognise and approve any follow-up actions automatically instead of holding them in a queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Your contact information

If you have any privacy-specific concerns please contact our Data Protection Officer Rebecca Willis by email on, by phone on 01395 239830 or by post to Unit 15 Woodbury Business Park, Exmouth Road, Woodbury, Devon. EX5 1AY.

How we protect your data

We have measures in place to protect our users’ data.

PCI compliance

PCI compliance is the single most important thing that small businesses can do to maximise the security of all their card transactions. The so-called Payment Card Industry Data Security Standard (PCI DSS) was established to help businesses reduce fraud and process card payments securely.

The way PCI compliance works is that it sets certain requirements for the storage, transmission and processing of cardholder data. All our transactions are PCI compliant.

SSL encryption for payments online

Staff Training in Data Protection.